In the fifteen years I’ve been working in health and sustainability I’ve made some bad decisions. Decisions that have cost me time, money and friendships.
Just in case you’ve been hiding in a cave with bin Laden, Elvis Presley and the tattered remnants of a global democracy, LOHAS (Lifestyles Of Health And Sustainability) is the next big thing.
The blog title is not mine – it’s drawn from an article by Derrick Jensen in the latest issue of Orion Magazine – the thinking person’s sustainability journal if ever I’ve seen one.
One could be forgiven for thinking there was no financial crisis. So many business owners are doing business-as-usual – operating without a clear strategy, and presuming that the way to weather the storm (if they even believe there is one) is to simply whittle back expenses, sit tight and hope for the best.
In the past three years I’ve presented close to 30 seminars, and have worked with over 200 clients in nine countries specifically in the LOHAS arena. In the past nine years I’ve spoken directly with over 6000 wellness professionals about marketing. Somehow, along the way, I’ve become one of the most experienced commercialisation strategists in the LOHAS space.
I’ve been consulting to health and sustainability enterprises for almost fifteen years, and in that time I’ve become ever clearer about what causes business in this market place to fail.
It’s a long time since I’ve really journeyed outside of Australia. Over twenty years, to be precise (i don’t include two short hops to New Zealand and a thoroughly forgettable five days in Fiji fighting with a now ex-girlfriend).