about me
I am involved with several ventures, all within the LOHAS space:
- uncompromise – a commercialisation and marketing firm dedicated to health and sustainability enterprises
- icologi – a green hosting & web development company
- wellnessconnect – a digital marketing service specifically for the wellness industry
- W1SD0M – a marketplace for entrepreneurs, advisors and investors in the sustainable enterprise space
Unlike other commercialisation and marketing firms, we not only provide fee for service work, but we partner with other like minded organisations, and frequently acquire a stake in the projects we work on in exchange for our commercial intelligence.
I’ve been operating in the health and sustainability space for over fifteen years, and, amongst other things:
- setup the first organic restaurant in Australia
- setup the first environmental cleaning company in Australia
- setup the first dedicated LOHAS marketing consultancy in Australia
- am a director of One Health Organisation – an international humanitarian aid agency promoting the principals of Holistic Primary Health Care
- am a former committee member of the Natural Health Care Alliance (a governing body working to bring together 140 disparate professional organizations)
- am a former executive committee member of The Big Issue
- have overseen services to over 200 LOHAS projects – from micro business to multi national – in nine countries in the past three years alone
3 Responses
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How come so many websites with a supposed caring, social / eco commitment
eg. Anusara ( http://www.anusara.com/index.php?option=com_content&view=article&id=47&Itemid=78 ) still link to sites like prAna (www.prana.com) whose heavy reliance on conventional cotton (rather than organic / fsir trade) and on renewable energy credits (RECS) rather than 100% renewable energy turns what is an ordinary commercial company with “green aspirations” into an “eco-company” ?
That’s an entirely reasonable question – perhaps it comes down to a limited understanding of what constitutes sustainability.
That being said, i like the way you’ve approached the question – rather than simply slamming prAna (for instance) for not being wholly sustainable, you’ve referenced them as having ‘green aspirations’.
This is a great way to talk about it -I suspect you’ll find our discussions over at http://www.elephantjournal.com interesting …
Cameron,
Good talking to you today. Looking forward to continuing.
Best,
Ron Fleckman