Comments on: here we go …. http://www.cameronburgess.org/2009/07/hello-world-2/ musings about my work in social & sustainable enterprise Fri, 23 Apr 2010 19:51:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rowan Barber http://www.cameronburgess.org/2009/07/hello-world-2/comment-page-1/#comment-2 Rowan Barber Sat, 18 Jul 2009 22:49:55 +0000 http://www.cameronburgess.org/?p=132#comment-2 Cameron, Thank you for your contemplative thoughts. I actually think that "marketing" is the frontier for sustainability. Activism, campaigning and political lobbying are all necessary. However "sustainability" and its features and benefits needs to be sold to the masses. When one looks at the history of the consumerist society. One can observe the connections between a huge number of environmental and social issues. (www.storyofstuff.com) "Consumerism" probably started in earnest post World war II, to keep the manufacturing industries churning when the demands of war were quenched by a couple of atomic bombs. In order to create a more sustainable and just world, I believe we need to counter and reverse the messages of "consumerism" and actually educate consumers of the benefits of sustainability and the consequences of rampant consumption. Concurrently, we need to sell the message to retailers, suppliers & manufacturers to consider the market advantages of selling, supplying and producing products & services that meet the needs of the current generation witout COMPROMISING the ability of future generations (or developing communities) to meet their needs. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Incidentally, I spent 7 years in environmental mangement for the oil/gas/resources sector. I was attempting to make changes from the inside of an industry that was never going to be "sustainable". My beloved & I made 7 moves in 7 years across 5 states - exploring much of this sunburnt country. Whilst I have also done a little exploring overseas, I commend the notion of "seeing my own country". I have ambitions for transcontinental cycling trips. regards, Ro Post Script: A couple of blogs that may interest you: http://lightandwander.wordpress.com/ A 26 year old god botherer called Erin from Brisbane. Her blog is about her journey to follow that niggling feeling inside & seek what it truly means to live sustainably. http://climatechangeperspectives.blogspot.com/ 2009 is a crucial year for climate activism, globally. Are we actually going to win, and solve climate change? Are we hopeful or do we despair? Does it even matter? This blog explores these questions, and more, and hopes to inspire those activists who read it. Cameron,

Thank you for your contemplative thoughts.

I actually think that “marketing” is the frontier for sustainability.

Activism, campaigning and political lobbying are all necessary. However “sustainability” and its features and benefits needs to be sold to the masses.

When one looks at the history of the consumerist society. One can observe the connections between a huge number of environmental and social issues. (www.storyofstuff.com) “Consumerism” probably started in earnest post World war II, to keep the manufacturing industries churning when the demands of war were quenched by a couple of atomic bombs.

In order to create a more sustainable and just world, I believe we need to counter and reverse the messages of “consumerism” and actually educate consumers of the benefits of sustainability and the consequences of rampant consumption.

Concurrently, we need to sell the message to retailers, suppliers & manufacturers to consider the market advantages of selling, supplying and producing products & services that meet the needs of the current generation witout COMPROMISING the ability of future generations (or developing communities) to meet their needs.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Incidentally, I spent 7 years in environmental mangement for the oil/gas/resources sector. I was attempting to make changes from the inside of an industry that was never going to be “sustainable”. My beloved & I made 7 moves in 7 years across 5 states – exploring much of this sunburnt country. Whilst I have also done a little exploring overseas, I commend the notion of “seeing my own country”. I have ambitions for transcontinental cycling trips.

regards,

Ro

Post Script:

A couple of blogs that may interest you:

http://lightandwander.wordpress.com/
A 26 year old god botherer called Erin from Brisbane. Her blog is about her journey to follow that niggling feeling inside & seek what it truly means to live sustainably.

http://climatechangeperspectives.blogspot.com/
2009 is a crucial year for climate activism, globally. Are we actually going to win, and solve climate change? Are we hopeful or do we despair? Does it even matter? This blog explores these questions, and more, and hopes to inspire those activists who read it.

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